2026 Starts Now...What will "success" look like for you this year?
Tiffany 
Building systems that work, even when you're not at the community, will reduce stress, overwhelm and is a set up for success.
If you woke up January 1st still wondering how am I going to get residents to fill my empty rooms, you're not alone.
- Why am I not getting referrals from the social workers I visited?
- Why are families that visited my community not calling me back?
- Why does my team still give me messages on sticky notes?
- How many new inquiries phone calls am I losing and why?
Those aren't new questions.
But this year, the way I'm answering them is different.
The Shift...
I'm still here, for the same people I've always been here for senior living owners, operators, and sales professionals who are tired of guessing and ready to build something that actually works.
But my work is sharper now. More focused. Less noise.
Because here's what I know after years of doing this: tactics don't fix structural problems. A new promise of a digital marketing CRM alone won't save a sales process that doesn't connect with families. And, a rebrand won't fill a building if no one trusts the leadership behind it.
So in 2026, we're talking about the things that actually move the needle: leadership, marketing systems, and sales practices that make occupancy predictable instead of stressful.
We're talking about what it takes to build a team that doesn't need you to micromanage every move. And we're doing it through real conversations, not theory.
What's To Come...
You'll see that across the Start With Occupancy podcast and YouTube channel, this blog, and the work I'm doing inside Compass Rose XL. Owners who are serious about building with intention are getting the structure, strategy, and support to actually do the work the need and deserve.
If you're looking for quick fixes or surface-level tips, you won't find that here. But if you're ready to stop spinning your wheels and start building something sustainable, you're exactly where you need to be.
No more guessing. No more "let's try this and see."
Just clear thinking, honest conversation, and a path forward that actually makes sense. Toasting to your success in 2026 🥂
Let's go!
_______________________________________________
Want my support in creating marketing strategies that generate referrals, developing a sales system for new resident move ins, and creating a community culture that attracts and retains loyal staff, then take a look at Compass Rose XL.
Compass Rose XL is an immersive senior living incubator/accelerator hybrid mentorship group created for newly opened owners, operators and communities with less than 50% occupancy.
Inspire Change | Impact Lives | Improve Outcomes
Categories: : SWO Podcast
