Freebies and Resources

Workshops and Courses

The Foundation Course
(Why Everything Begins with Knowing Your Value)

Start With Occupancy
The Course

It's  hard to market what you can't explain. And if you sound like every other owner, you're not standing out. Truth is, you're blending in.

The result?  No referrals.  No residents.
And a growing pit in your stomach wondering if you made a mistake.

In this course, you'll build the foundation for everything that comes next:
 
✓ How to communicate your difference so families and referral partners GET it
✓ A pricing strategy based on value and not what your competitors charge
✓ Clarity on who you serve and can properly care for without losing money

Occupancy is the foundation of your business.
Get this right, and everything else becomes easier.
Skip it, and you're throwing money at tactics that don't work because your foundation is shaky.

Start here.  Everything else builds on this.

90-Day Marketing Plan Sprint Workshop

90 Days to 90%
Sprint Session Workshop

Tired of throwing marketing tactics at the wall and hoping something sticks?

This hands-on 3-hour workshop walks you through building a 90-day marketing plan tailored to your senior living business.  There is no guesswork, no wasted budget, just clarity on what to do and when.

You'll leave with:
✓ A clear plan for the next 90 days
✓ Target referral sources mapped out
✓ The 9 marketing channels that actually work (and which ones fit YOUR business)
✓ Campaign ideas you can implement immediately

Stop piecing together random strategies.
Walk out with a plan you can execute immediately.

Live Implementation Intensive

Marketing For Move Ins
The Training  

You're posting on social media.  Hosting events.
Reaching out to referral sources...But, nothing's working.

But here's why: Knowing what to do and knowing how to do it are two different things.  This 8-week training bridges that gap.

Week by week: you'll learn how to implement a plan that actually brings in move-ins, not just keeps you busy.

✓ What to say to referral sources so they send you qualified residents
(not just take your card and forget you)
✓  How to build partnerships with community organizations that drive referrals
✓  How to create content that positions you as the expert families trust
✓  How to track what's working and stop wasting time on what's not
......and much more

By the end, you'll know exactly what to do, what to say, and how to execute a marketing plan to achieve full occupancy.

This is where strategy meets action.

From First Call to Move-In

Deep Dive Discovery
The Coaching Series

What do you say when a family is calling about your community?

If you answer and immediately start second-guessing everything you've said by the time you hang up and you have no idea if you helped or hurt your chances, then this training is for you.

Because, without first understanding the family's emotional journey and what they're really struggling with, it's hard to connect in a way that builds trust. And, trust is what leads to the move in decision

In this live cohort based training, you'll learn:

✓ How to respond to inquiry calls so families feel heard, not talked at
✓ What discovery questions to ask and listen for unspoken cues
✓ The caregiver journey and meet families where they are
✓ How to navigate family dynamics and multiple decision-makers
✓ When to talk about pricing with confidence (no fumbling or avoiding)
✓ How to plan and conduct family visits (aka tours) that lead to decisions
✓ Why families are hesitant and how to guide them through move in

This is Care Over Real Estate. You're not pushing for a move-in.
You're helping families find the right solution, even if it's not you.
When you become the trusted guide, the move-ins follow.